Effective Date: 18 June 2025
Last Updated: 18 June 2025

1. Our Commitment

At Mavacrest Ltd, we are dedicated to promoting our digital products and bonus prize draws in a way that is ethical, responsible, and fully transparent.
We recognize our responsibility to protect consumers, especially vulnerable individuals, and to ensure that our marketing practices reflect fairness, truthfulness, and compliance with all applicable laws.

2. Core Marketing Principles

Our advertising and promotional communications follow these key principles:

✅ Truthful – We do not exaggerate chances of winning or mislead users
✅ Non-coercive – We avoid emotional manipulation (e.g., “last chance” spam, fake countdowns)
✅ Inclusive – We avoid discrimination based on gender, race, background, or beliefs
✅ Age-appropriate – Our campaigns are strictly targeted at adults 18 years or older

3. Platform-Specific Compliance

We ensure that all ads and sponsored content comply with the standards of the following platforms:

  • Meta (Facebook, Instagram, Threads):
    🔹 No targeting of minors
    🔹 No “get rich quick” phrasing
    🔹 Clear prize terms

  • Google Ads:
    🔹 Transparent headlines and disclaimers
    🔹 No misleading financial claims

  • TikTok, Snapchat, Pinterest:
    🔹 Sponsored content clearly labeled
    🔹 Age-restricted targeting enabled
    🔹 Youth-targeted slang or themes avoided

  • Email & SMS Campaigns:
    🔹 GDPR-compliant (opt-in only)
    🔹 Clear unsubscribe options
    🔹 No pressure-based CTAs

4. Influencer & Affiliate Standards

All influencers, brand ambassadors, or affiliates working with Mavacrest Ltd must:

  • Clearly disclose all paid partnerships using proper hashtags (#ad, #sponsored)

  • Only use approved content, copy, and visuals provided by Mavacrest

  • Refrain from using manipulative language such as:
    ❌ “Guaranteed win”
    ❌ “Everyone gets a prize”
    ❌ “You can't lose”

We monitor third-party content for compliance and reserve the right to terminate collaborations for violations.

5. Protecting Vulnerable Audiences

Mavacrest Ltd does not promote digital products or bonus prize draws:

  • As financial solutions or income alternatives

  • To individuals in financial distress

  • To underage users (under 18)

  • Through emotionally charged or fear-driven advertising

We regularly audit our campaigns to avoid oversaturation and overexposure to sensitive groups.

6. Reporting Concerns

If you believe that a Mavacrest advertisement, post, or affiliate has breached these guidelines, we encourage you to report the issue in confidence:

📧 ethics@mavacrest.com

We take all concerns seriously and investigate each report in line with our internal code of conduct.

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